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Your Book isn't an Easter Egg, and That's a Good Thing
When you go into a bookstore, it can feel like going on an Easter Egg hunt. You're surrounded by small, colourful objects that surprise...
Molly L.
Apr 92 min read
3 views
0 comments


We're Made Out of Meat
This will be an unusual blog post. Most weeks, I post something about writing, editing, publishing, or marketing your book. Today, I want...
Molly L.
Mar 272 min read
4 views
1 comment


Top 5 Easy Ways to Market a Book Before You Have One
If an author publishes a book and nobody is there to read it, does it make an impact? Many authors complain about marketing. It feels so...
Molly L.
Mar 123 min read
6 views
0 comments


Writing a book when you're "not a writer yet"
If I had a nickel for every time someone said "I'd love to write a book, but I'm not a writer," I'd have enough money for a secret...
Molly L.
Feb 173 min read
1 view
0 comments


Why do people hire ghostwriters or co-writers?
Ghostwriting and cowriting programs can help you solve writing puzzles. Imagine this: you've decided to write that book you've been...
Molly L.
Feb 84 min read
3 views
0 comments


Should you write to market? A debut authors' guide
Writing to market can provide financial gain, but is it worth it? If you spend enough time on book publishing forums, you will encounter...
Molly L.
Jan 314 min read
2 views
0 comments


Humanity: The number one thing that actually sells books
In the indie publishing world, humanity means everything. Humanity is the number one thing that sells books. Numbers don't buy books.
Molly L.
Jan 223 min read
10 views
0 comments


How to build a body of work to support your book
Introduction When I talk to authors at conferences or on calls, many say they are working on long projects. They mention novels,...
Molly L.
Jan 154 min read
34 views
0 comments


What makes a book a bestseller?
What makes a book a bestseller? "Bestselling Author." Those words sound like a dream come true. They tell the world that your book is...
Molly L.
Jan 84 min read
10 views
0 comments


Plan your writing life in 2025 with 5 simple questions
The start of a new year is always an exciting time. At Siretona Creative, Colleen is preparing her team for a busy and fulfilling year....
Molly L.
Jan 23 min read
17 views
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Siretona Creative 2024 in Review
Just a few of the books we helped bring to the world in 2024. Siretona Creative had a thrilling, busy 2024. We have published over 50...
Molly L.
Dec 18, 20241 min read
11 views
0 comments


Flipping the Script on Book Marketing
At the end of April 2024, we hosted four free marketing-focused events. We hosted three conversational workshops to help authors make...
Molly L.
Dec 13, 20243 min read
8 views
0 comments


Who is involved in publishing a book?
Publishing is a complicated industry. Most of it is controlled by a few companies. At the same time, self-publishing is more popular than...
Molly L.
Dec 3, 20243 min read
14 views
0 comments


Why is a Book like a Christmas Pudding?
My newsletter last week told a story about Christmas Pudding. I thought this would be a silly, charming story. It was! In fact, Colleen...
Molly L.
Nov 20, 20242 min read
27 views
0 comments


Can you publish a book by Christmas?
As I write this, it’s the middle of November. Halloween decorations have come down. Snow and fog hang in the air. Children start to form...
Molly L.
Nov 13, 20246 min read
16 views
0 comments


If These Walls Could Speak
Last week my siblings and I have moved my parents from NW Saskatchewan to SE Saskatchewan. After 26 years of living in my mother's...

Colleen McCubbin
Nov 6, 20241 min read
2 views
0 comments


You have the Makings of a Memoir
When most people imagine a memoir writer, they tend to imagine a celebrity, someone who overcame tragedy, or someone who completed an...
Molly L.
Oct 31, 20242 min read
4 views
0 comments


How Devotionals Can Transform Your Spiritual Journey
Have you ever felt like your spiritual routine needs refreshing? You go through prayers, scripture readings, and reflections, and it all...
Molly L.
Oct 23, 20243 min read
22 views
0 comments


What is the difference between self-publishing and boutique publishing?
A hundred years ago, if you wanted to write a book, you had two options. People with wealth could self-publish their books. Everyone else...
Molly L.
Oct 16, 20242 min read
28 views
0 comments


Would you be better off writing?
Authors are pulled in a dozen directions. We’re asked to consider branding, social media posts, marketing, connecting with influencers,...
Molly L.
Oct 9, 20242 min read
10 views
0 comments
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